As an area of employment, PHS has the potential to grow significantly. Increasing the number of regular PHS employees will be necessary to meet the growing demands for PHS, many of which stem from the demographic changes taking place across Europe. A growing population of older people will require more support to stay in their own homes, while the shrinking working age population will necessitate initiatives that help activate and reactivate as many working age individuals as possible, for example by a better work-life balance providing more choices for women in employment. Evolving expectations, inspired by international human rights legislation such as the UN Convention on the Rights of Persons with Disabilities, are also leading to an increase in demand for PHS.
The Advancing Personal and Household Services (Ad-PHS) Project aims to create a common discursive framework around PHS among different actors in different Member States. Within this context, creating a common discursive framework would imply an awareness for the different definitions of PHS in different member states and a joint communication effort in order to find a definition that is feasible for all the actors implied, a shared classification of the different approaches used for the promotion of this field and a shared understanding of the guidelines for action, that would support its further development. Therefore, the goal of the present project is to understand how PHS currently function in different contexts and to use this information to develop frameworks that support all EU Member States to develop their PHS policies.
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